Investing in Justice Transformation
Getting Out and Staying Out (GOSO) has partnered with over 10,000 justice-involved young men in NYC through education and employment. 3rd Edge partnered with them to launch The Dignity Blueprint campaign, a fundraising effort designed to expand GOSO’s program and services to reach more justice-involved individuals and help to transform communities.
Envisioning the Future
To capture GOSO’s vision for each of the young men they collaborate with, we created a dynamic visual brand that incorporates photography and illustration. Along with vibrant colors and typography, we integrated their brand into a fundraising microsite. The site was developed in time for a major fundraising event. The visual direction developed there served as the foundation for the full campaign fundraising website you now see.