Revitalizing a City
New Brunswick Tomorrow has served as the catalyst for New Brunswick, New Jersey’s social revitalization since the early 1970s. They needed a digital presence that forged clear connections between their work and the resulting improvement in quality of life for city residents.
MAKING CLEAR CONNECTIONS
The site was crafted to put NBT’s success stories up front and center. The home page engages visitors with a video montage that serves to highlight key programs.
EXTENDING A BRAND
Throughout the site, vivid photography, icons and information graphics share how NBT identifies social and economic challenges and collaboratively develops solutions to improve people’s lives. We originally created NBT’s visual brand several years ago and the site’s redesign also gave us an opportunity to bring out the brand’s full color palette.