Alzheimer’s Drug Discovery Foundation
Milestones in Motion Campaign
What Matters
- Extended a static report into a multi-channel campaign that kept the story active across microsite, print, and email
- Connected scientific progress to donor impact, making the case for continued investment clear
- Made a complex research portfolio easy to explore, helping users see how approaches connect and where progress is happening
- Moved visitors from understanding to action with clear, consistent paths to give
- 1.3K+ early engagement events across donations, clicks, shares, and scroll
A Living Campaign
ADDF is working to show not just what has been funded, but what it will take to move Alzheimer’s research forward. Milestones in Motion extends that effort beyond a traditional report into a living campaign.
Built around a simple idea, that science is moving and donor support keeps it in motion, the experience shifts the story from past activity to future possibility across the microsite, booklet, and email.
Making the Portfolio Understandable
A large and complex body of research is translated into an experience that is easy to explore. The portfolio is organized by biology and development stage, allowing users to see how different approaches connect and where programs are advancing.
Clear filtering and structured content help visitors quickly move between high-level understanding and deeper exploration of specific areas.
Designed for Engagement
The experience is structured to move naturally from understanding to action. Calls to action are simple and consistent across the microsite, booklet, and email, with persistent access to giving so users can act at the moment of interest.
Content flow, visual hierarchy, and in-context prompts reduce friction and support conversion without interrupting the narrative.
A Connected Experience
Visual language, content, and interaction carry across all formats. From digital to print, the campaign maintains a consistent tone and structure, reinforcing the same central idea while adapting to different contexts.
