Missouri Charters Public School Association
Anniversary Website
What Matters
- Turned 25 years of impact into an interactive “25 Voices” experience that helped visitors connect with the human side of the story
- Combined real stories with clear data so audiences could understand and trust the movement’s growth
- Made it easy to explore, navigate, and share content across different audiences and contexts
- Balanced celebration with clarity, giving advocates a credible, usable story to carry forward
Centering Voices
For 25 years, public charter schools have expanded opportunities for Missouri students and families. In collaboration with Each Day Communications, we designed and built a site to mark this milestone by putting people at the center. The experience is anchored in “25 Voices,” an interactive gallery where students, educators, and leaders share their stories in their own words, helping visitors connect first with the human side of the movement before exploring its growth and impact.
Designed for Exploration
We structured the gallery to support both quick browsing and deeper engagement. Each card opens to a video-led profile, making it easy to skim, sample, and then explore the stories that resonate most.
Clear layouts, concise headings, and consistent patterns guide visitors through the experience without friction, while simple navigation and a well-organized footer help returning users pick up where they left off.
Connecting Story and Proof
Stories are paired with clear data that shows how the movement has grown over time. A snapshot section and enrollment visualizations, including data from the PRiME Center, help visitors connect personal experience with system-level impact.
The result is content that is both human and credible, giving advocates information they can quickly understand and confidently share.
Built to Share
The site is designed to travel across channels. Clear headlines, pull quotes, and concise summaries make it easy to share stories and data in presentations, email, and social.
A downloadable brief and scannable QR code provide a quick entry point for audiences who prefer a one-page overview, extending the reach of the campaign beyond the site itself.
