Community Climate Shift
Campaign Website Design
What Matters
- Connected policy to lived experience, helping visitors quickly understand why the work matters
- Turned a complex initiative into a clear platform for action, fundraising, and participation
- Made it easy to share stories and momentum across channels with a lightweight storytelling system
- Supported growth that helped attract several million in funding
- Recognized for design excellence by GDUSA
“As a result of this engagement, we have an award-winning brand and a gorgeous website that has been fairly easy for us to adapt as the work has shifted. We attracted several million in funding, in part by using the website and branded materials.”
— Alexandra Laney, Director of Communications, IMT
From Awareness to Action
Community Climate Shift brings together communities and local governments to shape building policies that reflect real needs. The site anchors that effort, guiding visitors from understanding to participation through a clear narrative and visible next steps.
Content flow and page structure help users quickly grasp the mission, then move naturally toward ways to engage.
Centering People
The experience opens with real people and real communities, reinforcing that policy decisions affect daily life. Visual elements from the brand system, including handwritten notes, color, and iconography, keep the tone grounded and human.
Photography, video, and voice-driven content ensure the story is told by those closest to the work.
Making Complexity Clear
Content is structured to explain both the problem and the approach. Infographics, video, and diagrams translate complex ideas into accessible formats, while clear hierarchy and sectioning make it easy to scan or dive deeper.
Visitors can quickly understand how the initiative works and why it matters.
Built for Participation
The platform supports action through an integrated Action Center, shareable resources, and clear fundraising paths. Visitors can explore, contribute, suggest partners, and engage with content designed to travel across channels.
The site functions as an active tool for organizing and growth, not just a destination.
Engaging Visitors by Design
Every element of the design reinforces the message. Logo, color, handwritten notes, and iconography work together to keep attention on the communities at the center while maintaining clarity across the experience.
The responsive site is built on Webflow CMS, with ongoing support ensuring the platform continues to evolve as the work grows.
