New Brunswick Tomorrow
Website
What Matters
- Made it easier for visitors to understand NBT’s impact and quickly take action, from volunteering to partnering to giving
- Brought programs and results to life through stories and video, making impact feel local and real
- Gave staff a system they could use to publish consistently without design bottlenecks
Revitalizing a City
New Brunswick Tomorrow has been a catalyst for the city’s social revitalization since the early 1970s. The site needed to clearly connect that work to real improvements in quality of life across health, education, neighborhoods, and leadership, helping visitors quickly understand what NBT does and how to get involved.
Making Clear Connections
We brought success stories to the forefront and opened the homepage with a video montage that highlights key programs at a glance. From there, visitors can move into program pages that pair plain-language context with concise metrics and visuals, so the “why” and the “what changed” are understood together.
Extending a Brand
Building on the brand we originally created for NBT, we expanded the visual language to fully express the organization’s identity online. Vivid photography, iconography, and information graphics work together to show how NBT identifies challenges and collaborates on solutions, creating an experience that feels optimistic, grounded, and distinctly local.
