English Learner’s Success Forum
Branding
What Matters
- Brought multiple roles into a single, unified mark, reflecting how the work depends on collaboration across the field
- Created a clear, recognizable identity that strengthened alignment and consistency across partners and initiatives
Focus Area
SERVICES
Built for Collaboration
ELSF brings together researchers, curriculum developers, education leaders, and funders to improve instructional materials for multilingual learners. The identity needed to reflect that shared work. We designed a brand that signals collaboration, using form and color to represent multiple roles coming together while maintaining a clear, cohesive system that works across contexts.
Designed for Real-World Use
The brand was built to function in practice, not just in guidelines. We created practical documentation, examples, and templates that support use across presentations, resources, and program content, helping partners apply the system consistently without heavy oversight and enabling it to scale from strategy to day-to-day use.
