English Learners Success Forum
Website Redesign
What Matters
- Helped each audience find what they needed faster by aligning the site to real-world roles
- Clarified the stakes of multilingual education through a strong “Why It Matters” narrative
- Turned the site into a usable toolkit that supported ongoing engagement and growth
- Drove 30K+ engagement events and attracted 28K+ new users post launch
- Recognized for design excellence by GDUSA
A Long-Term Partnership
We have partnered with ELSF since the beginning, supporting the growth of an organization bringing together researchers, educators, district leaders, and funders focused on high-quality instructional materials for multilingual learners. The redesign builds on that foundation, creating a site that deepens relationships with Content Developers, Educators, Professional Learning Providers, and Partners while supporting the complexity of their work.
Built Around Real Needs
The experience was structured around how each audience works, aligning navigation and content to the needs of Content Developers, Educators, Professional Learning Providers, and Partners so each group could quickly find relevant tools and ways to engage.
A “Why It Matters” narrative was woven throughout, grounding each path in the context of multilingual education and clarifying both the stakes and the role users can play.
A Usable Resource System
The resource hub was designed as a working toolkit, with content organized by category and purpose and supported by search and filtering to surface relevant materials quickly.
A unified newsroom brought together events, blog posts, and media, making it easier to share updates and support ongoing engagement while helping users move from understanding to action.
Extending the Brand
We extended the existing ELSF brand into a flexible visual system with updated color, gradients, and patterns, along with new photography and video. Interaction patterns such as tabs, accordions, and scroll-based features support a large volume of content while keeping the experience clear, approachable, and cohesive across pages and formats.
