Periodically, the Leukemia & Lymphoma Society (LLS) issues a “Report to the Nation” that updates Congress, the health research industry and the media on their ongoing efforts to eradicate blood cancers. LLS wanted to create a print report that impactfully presented the progress and scope of their work.
LLS has a rich visual brand vocabulary. Our design utilizes more of the full range of their color palette and combines it with information graphics, new iconography and photography to communicate LLS's progress. Less words, more visuals.
3rd Edge managed the printing and delivery of thousands of reports to multiple locations. For the cover we utilized a combination of a soft touch lamination plus a spot gloss UV finish to contrast the background from the type. It gives the report a warm, human feel.