3rd Edge
Over the years, we’ve discovered that our best ideas come when we listen to our partners talk about their mission and work. LLS was no different. We learned a great deal about the scope of their work from research to advocacy to patient support and fundraising. As a result, we developed an approach that would highlight their 100,000 volunteers through their work in these areas.
A critical aspect of this street festival was ensuring the safety of all who participated. Street level signage was placed throughout the designated streets to inform and reinforce safety rules for the benefit of all.
Large environmental banners were designed and placed on main avenues throughout the city to heighten the visibility of Ciclovia.
