3rd Edge

Orbis

Event Exhibit Branding

What Matters

  • Made Orbis’s mission clear at a glance in a fast-moving airshow environment
  • Turned curiosity into engagement with simple, low-friction interactions like text-to-give and QR-linked stories
  • Helped visitors quickly understand the Flying Eye Hospital and its global impact through clear, large-format visuals
  • Delivered end-to-end production on a tight deadline, ensuring a seamless on-site experience at scale
Focus Area
Health
SERVICES
Brand
two exhibition attendees viewing Orbis exhibit stands

Saving Sight Worldwide

EAA AirVenture Oshkosh invited Orbis to showcase the Flying Eye Hospital (FEH), a fully equipped aircraft with an operating room, classroom, and recovery space that has blended medicine and aviation since 1982. Our role was to translate that story for a fast-moving public audience, making Orbis’s global mission legible quickly, memorably, and at scale. The exhibit introduces what the FEH is, where it operates, and why this model matters for training eye-care teams worldwide.

Orbis exhibit timeline graphics
Orbis exhibit fundraising posters
Orbis exhibit timeline posters
Orbis exhibit posters
Orbis exhibit banner with writing area

Interacting With Attendees

We paired bold, high-visibility visuals with simple actions visitors could take on the spot. Text-to-give prompts and QR codes connected attendees to patient stories, while a participatory wall invited people to share what they most value seeing, grounding the mission in personal experience. Because Orbis’s work happens primarily in developing countries, the exhibit created a direct, immediate connection for North American audiences to understand how sight-saving training changes lives.

Girl writes on Orbis exhibit banner
woman standing beside Orbis exhibit stand
woman standing beside Orbis exhibit stand
exhibit attendees stand behind Orbis exhibit stands
Man looking at Orbis exhibit stand
Exhibit attendees holding exhibit diagram
attendees looking at Orbis exhibit
attendee interacting with Orbis staff member

Meeting Real-World Constraints

Airshow environments are demanding: long distances, tight schedules, and strict specifications. We coordinated design, printing, shipping, and installation to meet Oshkosh requirements, working closely with Orbis’s communications team to ensure every element arrived securely, installed cleanly, and performed reliably throughout the event.