As the leading human services organization in Central New Jersey since 1969, the Puerto Rican Action Board’s (PRAB) new brand needed to tell the story of its legacy and impact on the lives of thousands of immigrants. Their vision called for broadening their base of support and repositioning the organization in the minds of their audience. This was essential to their growth strategy.
We developed an energetic visual brand that symbolizes their passion and highly diverse community. With a heritage founded in the Latino community, the brand’s visual design also reflects the culture and optimism that new immigrants bring. The brand has been integrated into a wide range of communications and environments.
To celebrate the launch of PRAB's fresh new brand, we created several merchandise designs that allowed the dedicated staff to show off their love for PRAB.
We partnered with Melvin Estrella, a NYC-based Film Director, to capture the impact of PRAB's work. We worked with PRAB's team to identify the best stories and manage production logistics.
PRAB wanted it staff throughout its four program service areas to learn more about each other's daily work and successes. We designed and managed a quarterly newsletter that highlighted these victories.
PRAB's CEO saw the organization's donor relationships not as a series of transactions but as an invitation to an enduring partnership. 3rd Edge crafted an e-mail newsletter to help keep supporters regularly informed of PRAB's progress.