Getting Out
Staying Out
Fundraising Campaign Website
What Matters
- Framed GOSO’s work as a clear, compelling case for investment, helping supporters understand both urgency and opportunity
- Turned the campaign into a focused platform for action, making it easy for visitors to engage and contribute
- Balanced dignity, hope, and forward momentum to create an experience that felt human and motivating
- Delivered in time to support a key fundraising moment
Building a Case for Dignity
Getting Out and Staying Out (GOSO) has partnered with more than 10,000 justice-involved young men in New York City through education and employment. We worked with their team to launch The Dignity Blueprint, a fundraising campaign designed to expand opportunity and build stronger futures.
The goal was not just to inform, but to help supporters clearly understand the urgency of the work and the role they can play in it.
Designed to Engage and Build Support
We designed the campaign to connect on both an emotional and intellectual level. The identity system, from the logo to the visual language, reinforces dignity and forward momentum, giving the campaign a clear and recognizable presence.
Bold infographics communicate urgency, while photography and participant testimonials bring the work to life through real stories, creating an experience that feels human, credible, and motivating.
